NEWJEANS announces YouTube Shorts project for Super Shy

Korean K-pop sensation NEWJEANS has dropped a promotional teaser for its upcoming release Super Shy on YouTube Shorts, set to premiere on July 7.

Fans hope that the song will be able to emulate the success of OMG which gathered an amazing 400 million streams on Spotify.

The teaser featured the hashtag #ImSuperShy, as well as the group’s logo and channel URL … As well as the melody from Super Shy in the background. An animated version of the group’s adorable lightstick, Binky Bong, was also seen peeking out behind the screen.

NewJeans Super Shy promo

In preparation for the promotion, an image of Binky Bong also replaced NEWJEANS’s usual YouTube channel logo.

Super Shy is described as “a song with a refreshing and popping charm that’s perfect for summer.” 

The release for the song is scheduled for July 7 at 1pm KST. Another pre-released song, NewJeans, will also be unveiled on the same day.

Both releases come ahead of the launch of the group’s second mini-album Get Up on July 21.