TXT are newest brand ambassadors for Dior

K-pop boy group TXT have been named brand ambassadors for global luxury brand Dior, with new photos showing them in bespoke designer outfits. This marks the latest achievement for the group, following their successful headlining performance at the 2023 Lollapalooza music festival.

TXT had even worn their stylish ensembles during their stage performance in Chicago, which was a preview of today’s announcement. Soobin, Yeonjun, Beomgyu, Taehyun, and Hueningkai looked amazing in their utilitarian, sci-fi-inspired outfits.

Dior artistic director Kim Jones said in a press release that TXT “are the perfect ambassadors for Dior. They have a great attitude and style and they look great in their custom stage outfits.”

According to Dior: “The South Korean singers now embody the spirit and singularity of Dior style, a modernity with a timeless signature.”

The boys were also photographed individually in their bespoke Dior outfits, in images shared on the group’s Instagram account:

TXT are newest brand ambassadors for Dior - Soobin
Soobin. – www.instagram.com/@txt_bighit
TXT are newest brand ambassadors for Dior - Yeonjun
Yeonjun. – www.instagram.com/@txt_bighit

TXT Trivia:

  • The group made their debut on March 4, 2019, with the EP The Dream Chapter: Star. It topped the Gaon Album Chart and Billboard World Albums Chart, while also entering the US Billboard 200 at number 140—a record for a male K-pop group’s debut album.
  • The lead single Crown also debuted at number one on the Billboard World Digital Songs chart.

TXT Awards:

  • Rookie of the Year at the 34th Golden Disc Awards
  • The 2019 Melon Music Awards
  • New Artist of the Year at the 9th Gaon Chart Music Awards
  • Best New Male Artist at the 2019 Mnet Asian Music Awards.
TXT are newest brand ambassadors for Dior - Beomgyu
Beomgyu. – www.instagram.com/@txt_bighit
Taehyun. – www.instagram.com/@txt_bighit
Hueningkai. – www.instagram.com/@txt_bighit