K-pop idols Jennie of BLACKPINK and Jungkook of BTS are bringing the heat to the Calvin Klein Fall campaign, in a photoshoot released today. They are two of the international celebrities included in the campaign, together with Kendall Jenner, Kid Cudi and Alexa Demie.
The campaign, shot by fashion photographers Inez & Vinoodh, sees the celebrities rocking selected pieces from the brand’s Fall 2023 jeans and underwear collections. BLACKPINK’s Jennie wears a full underwear set paired with jeans and a blazer, described as a “casual, everyday aesthetic”. BTS’ Jungkook wears a classic denim-on-denim outfit, with a pair of Calvin Klein underwear peeking out from his pants.
Calvin Klein appointed Jennie and Jungkook as global brand ambassadors earlier this year. The latest brand campaigns capitalize on their international appeal. Calvin Klein global chief marketing officer told WWD: “This fall campaign is a celebration of Calvin Klein’s most iconic products, featuring brand ambassadors who are shaping the culture of today.”
In celebration of their latest campaign with Calvin Klein, we take a brief look at past campaigns featuring Jennie and Jungkook.
Jennie from BLACKPINK set the world on fire earlier this year with the Calvin Klein Spring campaign. The campaign saw Jennie show off her slender, toned frame with Calvin Klein underwear and denim range. Fans raved over how sexy and carefree she looked, perfectly matching the mood of the campaign.
In May 2023, Jennie raised her global profile with a limited-edition Calvin Klein capsule collection. The collection included casual underwear sets, denim pieces, T-shirts and knitwear in a pastel-hued colour palette.
Known for his unique street style fashion, Jungkook brought that same sensibility into his collaboration with Calvin Klein. The classic Calvin Klein denim range photoshoots featuring him were a huge hit around the world. Fans could not get enough of Jungkook rocking the classic monologo tee, denim jacket and jeans look.
They also loved how he was able to show a sexier side of himself. Images from the shoot where Jungkook exposed his bare chest under his jacket went viral around the world.
If you enjoyed this story, check out our article on K-entertainment celebrities who have conquered the fashion world.