The K-pop girl group brand reputation rankings for August 2023 have been released, and the top spots are occupied by some of the most beloved groups in the industry. NEWJEANS, BLACKPINK, and LE SSERAFIM have secured the top three positions, showcasing their immense popularity and influence.
NewJeans Secures Top Position
Hanni, Minji, Danielle, Haerin and Hyein. has topped the August K-pop girl group’s Brand Reputation list, conquering this month’s rankings with an impressive 8,246,017 brand reputation index. The group’s recent performance at Lollapalooza 2023 and the 25th World Scout Jamboree concert has contributed to their top position. Keywords like “Jamboree” were found most while searching for the group, reflecting their recent activities and performances.
The group serves as global brand ambassadors for prominent companies such as Coca-Cola Korea, Levi’s, and LG Gram. They also represent other well-known brands, including Carin, ShinHan Bank, MegaPass, OLENS, and Musinsa.
READ | NEWJEANS rock Lollapalooza crowd in Chicago
BLACKPINK Maintains Their Glow
BLACKPINK, currently on their BORN PINK WORLD TOUR in the United States, secured second place with 4,206,378 index value points. The YG Entertainment girl group saw an increase of 1.35 percent in their score since last month, maintaining their strong presence in the rankings.
READ | Jennie sizzles in steamy Calvin Klein Fall campaign
LE SSERAFIM Ascends in Rankings
LE SSERAFIM, labelmates of NewJeans, ranked third with over 3,390,502 index value points. They saw an impressive increase of 21.30 percent compared to July, reflecting their growing popularity.
READ | LE SSERAFIM announces dates for 2023 tour
Other Notable Rankings
Other girl groups that made it to the top five include Starship’s IVE, who came in fourth place with over 3,220,636 index value points, and (G)I-DLE, who secured the fifth spot with 2,348,007 index value points.
The top 50 K-pop girl groups on the Brand Reputation Rankings list for August 2023 also include well-known names like OH MY GIRL, TWICE, Red Velvet, NMIXX, Girls’ Generation, aespa, ITZY, MAMAMOO, Dreamcatcher, woo!ah!, Kep1er, Apink, Queenz Eye, fromis_9, STAYC, APRIL, WJSN, CLASS:y, H1-KEY, tripleS, Girl’s Day, EXID, LABOUM, and cignature.
The August 2023 K-pop girl groups Brand Reputation rankings provide a snapshot of the current landscape of the K-pop industry.
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