The global allure of K-pop has transcended musical boundaries to spark a merchandise revolution. Fans worldwide are fervently investing in a myriad of products to celebrate their musical idols. Here’s an in-depth look at the top 10 K-pop groups who are setting the gold standard in merchandise sales:
BTS: The Uncontested Titans
BTS is the epitome of K-pop merchandise success. With a fanbase that spans continents, the group has successfully monetized their brand, selling everything from apparel and trinkets to one-of-a-kind items like lightsticks and collectable figurines.
BLACKPINK: The Queens of K-pop Merchandise
BLACKPINK has successfully carved a unique space in the K-pop merchandise landscape. Their product line is as diverse as their music, featuring everything from chic clothing to exclusive perfumes. The Blinks, their dedicated fans, are ever-ready to financially back their favourite quartet. Their year-long Born Pink World Tour has been a contributing factor to their successful merchandise sales.
EXO: The Global Phenomenon
Next on our top 10 list is EXO’s merchandise prowess is a reflection of their global popularity. Not only do they offer a diverse array of fashion items, but they also extend their product line to include home furnishings. Consequently, this makes them a highly versatile brand in the merchandise landscape. Their fans, known for their zealous support, are a significant factor in the group’s enduring success.
Twice: The Sweethearts of K-pop
Twice has captured the global imagination, and their merchandise sales proves their appeal. Their product offerings extend beyond the usual apparel and accessories to include unique food items, making them a versatile brand in the K-pop merchandise market.
Red Velvet: The Trendsetters
Known for their avant-garde music, Red Velvet also sets the bar high with their merchandise, which is equally groundbreaking. From high-fashion apparel to specialized cosmetics, their product line is a playground for fans who appreciate creativity and self-expression.
NCT: The Multi-Faceted Marvels
K-pop group NCT’s unique structure, featuring various subunits, has allowed them to tailor their merchandise extensively. From clothing to lightsticks, their product range caters to a fanbase that is as diverse as the group itself.
Seventeen: The Synchronized Sensations
Seventeen has won global acclaim for their dance moves, and their merchandise is equally captivating. From trendy apparel to iconic lightsticks, their product line is a hit with a fanbase known for its strong support.
Stray Kids: The Nonconformists
Stray Kids has impressed the K-pop scene with their experimental tunes and unique fashion. Their merchandise, ranging from apparel to skateboards, appeals to fans who celebrate individuality and self-expression.
TXT: The Fresh Faces
TXT has charmed fans with their youthful vibe, and their merchandise reflects this vibe. From trendy clothing to quirky stationery, their product line is a hit among fans who value authenticity and youthful energy.
NEWJEANS: The K-pop Princesses
Though new to the K-pop arena, NEWJEANS has already gathered one of the K-pop’s most active fanbases. Known as the Bunnies, these fans are unreserved in their financial support, making NEWJEANS a group to watch in the merchandise sphere. The Binky Bong their signature lightstick retails for a jaw-dropping ₩49,000 KRW, which is about US$37.30, while the extra components are available for ₩15,000 KRW, roughly translating to US$11.40. If bought as a bundle, the total comes to ₩60,000 KRW, or about US$45.60. Yet there is no shortage of these lightsticks present whenever NEWJEANS take to the stage. Talk about hopping all the way to the bank!