SM Entertainment’s newest boy group, RIIZE, is making waves in the global music scene. Indeed, they’ve recently made headlines by finally releasing their debut single album, Get A Guitar. SM Entertainment is quick to capitalize on the group’s momentum with a series of strategic moves.
Fan Club Rebranding: From SUNZ to BRIIZE
Initially named SUNZ, RIIZE’s fan club underwent a rebranding to BRIIZE after concerns arose over potential negative interpretations. SM Entertainment acted swiftly, opting for the second most-voted name, BRIIZE. This is to align with the group’s and fans’ collective growth aspirations. The official fan club service will kick off on September 12, keeping fans abreast of the group’s activities.
A Landmark Deal with RCA Records
RIIZE has secured a groundbreaking contract with RCA Records, a subsidiary of Sony Music Entertainment. This collaboration is set to boost RIIZE’s presence in the U.S., with the group’s debut single Get A Guitar serving as the catalyst. Industry leaders from both SM Entertainment and RCA Records have expressed their excitement and commitment to making history together.
iTunes Chart Supremacy
Get A Guitar soared to the No. 1 spot on iTunes Top Songs charts in seven regions, including the United Arab Emirates, Peru, and Thailand, within just a day of its release. The track also made it to the top 10 in 19 other regions. This chart-topping performance was preceded by RIIZE setting a new record as the fastest K-pop group to reach 1 million Instagram followers and surpassing 1 million stock pre-orders for their debut album.
The Future Looks Bright
RIIZE’s early successes signify the group’s potential to be a game-changing act in both the K-pop and international music scenes. RIIZE has responsively rebranded their fan club, secured a historic deal with RCA Records, and released a debut single that dominates global charts, positioning them for even greater milestones in their burgeoning career.