NEWJEANS X LINE FRIENDS pop-up store at 1 Utama on Sept 21

Calling all Malaysian Bunnies and K-pop enthusiasts, NEWJEANS X LINE FRIENDS’ merch is coming to Malaysia! Fans can grab these one-of-a-kind goodies at NEWJEANS’ first-ever pop-up store in the country. The PLAY LINE FRIENDS pop-up store is located at the iconic 1 Utama Shopping Centre in Petaling Jaya, and opens its doors from Sept 21 to Dec 21, 2023.

One excited NEWJEANS fan observed the pop-up store being set up at 1 Utama, and shared the photo on X (formerly Twitter):

This is the latest NEWJEANS promotion to land in Malaysia, following the group’s recent collab with McDonald’s for their Chicken Dance Campaign.

What to expect at the PLAY LINE FRIENDS pop-up store

Get ready to dive into a treasure trove of NEWJEANS merchandise. Among the must-have items are the group’s adorable bunny mascot and the miniature ‘Bunini’ characters from their ASAP music video. You can also get your hands on merch featuring their Powerpuff Girls characters which played a significant role in their hit EP Get Up.

For those looking to add an extra dose of cuteness to their collection, the pop-up store will also offer plushies and dolls of these adorable characters. There will also be smaller decorative items like keyrings, acrylic phone cases, stickers, mini fans, T-shirts, and caps, so you can wear your fandom proudly.

Check out images of the items available at previous pop-up stores in Hongdae and Gangnam, as seen on the Official Line Friends Store Instagram page:

NEWJEANS ‘popping up’ around Southeast Asia

LINE FRIENDS is also taking this exciting collaboration to other Southeast Asian countries. Other locations include:

  • Central World in Bangkok, Thailand (Sept 2 to Oct 1)
  • Orchard Central in Singapore (Sept 15 to Nov 23)
  • SM Megamall in Metro Manila, The Philippines (Sept 23 to Dec 23)

And for those who can’t make it to the physical stores, don’t worry! You can shop for the same fantastic merchandise online at Kpop Merch’s official shop on Shopee.

Mark your calendars, Bunnies, because this is an event you won’t want to miss. Get ready for a dose of K-pop magic right here in Malaysia!

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