The Korean Business Research Institute has once again provided us with the anticipated brand reputation rankings for rookie idol groups. These rankings, for the month of October, are based on an analysis of consumer engagement, media visibility, online interactions, and community sentiment. The data, gathered from September 3 to October 3, focuses solely on groups that made their debut in 2022 or later.
The Methodology: More Than Just Numbers
The Korean Business Research Institute employs a robust analytical framework that takes into account several key performance indicators. These include consumer participation rates, the breadth and depth of media coverage, online interactions, and community awareness levels. The institute uses big data analytics to offer a comprehensive view of each group.
The Reign of NewJeans
NEWJEANS has retained its top position for the sixth consecutive month, boasting a staggering brand reputation index of 4,367,463 for October. The group’s keyword analysis revealed high-ranking phrases like Super Shy, Hype Boy, and League of Legends Worlds. Additionally, terms such as “surpass,” “collaborate,” and “achieve” were among their highest-ranking related terms. Their positivity-negativity analysis further secured their standing with an impressive score of 90.87% positive reactions.
The Contenders: Who Else Made the Cut?
LE SSERAFIM secured the second spot with a brand reputation index of 1,389,556. Following closely was ZEROBASEONE, who clinched the third position with an index of 1,328,695. BOYNEXTDOOR made a rise to fourth place, experiencing a 215.03% surge in their brand reputation index since last month, with 991,335 for October. Rounding out the top five was H1-KEY, with a respectable index of 857,396.
The Top 30: A Glimpse into the Future of K-pop
The rankings also featured other notable groups like RIIZE, PLAVE, EVNNE, and NMIXX, among others, indicating the rich diversity and immense talent in the rookie idol scene. These rankings serve as a roadmap for fans and industry players, offering a glimpse into the dynamic world of emerging K-pop talents.
The K-pop Idol Group Brand Rankings are based on a comprehensive big data analysis and include a list of the top 30 K-pop idol groups in terms of domestic brand value. Here is a look at the entire list:
- LE SSERAFIM
- FANTASY BOYS
- The Wind
- Queenz Eye
- Girls’ World