The K-pop group FIFTY FIFTY faces backlash over a recent statement on Instagram that has turned into a PR catastrophe. The members have publicly criticized their CEO, Jeon Hong-Jun, for his conduct during an investment meeting. Let’s delve into the intricate details of this unfolding drama.
The Controversial Statement
On October 14th, FIFTY FIFTY released a statement that has since sparked widespread backlash. The group claimed they were put in an awkward position during an investment meeting that took place on April 28th, just days before member Aran’s gallbladder surgery and right before other members were set to go on vacation.
“We wanted to hide in a hole,” said the group, expressing their discomfort during the meeting.
The Ill-Timed Meeting
The members revealed they were given no prior notice about the meeting, thinking it was merely a “quick meet and greet” with company representatives.
The meeting was with ATTRAKT and an unnamed American label, and it took place less than a week before Aran’s scheduled surgery.
CEO Jeon’s Missteps
During the meeting, CEO Jeon’s responses were described as a “stream of consciousness,” giving affirmative answers to the investors that did not align with the group’s capabilities.
He even encouraged the members to lie about their abilities, causing visible frustration among the investors.
“Nothing else matters, we will go through with the scheduled activities,” stated FIFTY FIFTY, listing the misleading information provided by CEO Jeon.
The statement did not sit well with the public. Many netizens criticized the group, suggesting they should quit or continue working while seeking medical treatment.
Others called for the group to let a legal specialist handle their public statements.
“This is disastrous,” one netizen commented, reflecting the general sentiment.
The FIFTY FIFTY saga continues to unfold, leaving the group’s reputation hanging in the balance. While the members have tried to clarify their stance, the public reaction suggests that they have a long way to go in regaining trust.
As the story develops, one thing is clear: This PR disaster is a cautionary tale for the entertainment industry.
FIFTY FIFTY faces backlash from Netizens over their incendiary posts. What do you think of the issue?
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