Jennie’s Bold Move with ODD ATELIER

BLACKPINK’s Jennie recently shed light on her decision to venture beyond YG Entertainment and set up her own agency, marking a significant step in her solo career. Her insights came during her appearance as the first guest on KBS 2TV’s The Seasons – Lee Hyori’s Red Carpet, hosted by the iconic Lee Hyori.

Jennie’s First Solo Appearance Since Launching Her Agency

On January 2, Jennie graced the set of The Seasons, marking her first official solo activity since the inception of her agency, ODD ATELIER. Expressing her excitement, Jennie shared, “This is my first time on a KBS music program. I’m here to meet Hyori unnie, and I’m grateful for the invitation.”

The Motivation Behind ODD ATELIER

In a candid conversation with Lee Hyori, Jennie delved into the reasons behind establishing her own label. She explained her desire to pursue solo activities with more freedom while continuing her group endeavours with YG. “I’ve been contemplating this move to ensure I can freely engage in various activities and promotions,” Jennie stated.

The Significance of ODD ATELIER

Jennie also unveiled the deeper meaning behind her agency’s name. ODD ATELIER symbolizes her ambition to excel on a unique and unconventional path. She encouraged everyone to support her in this new journey, emphasizing her commitment to exploring diverse avenues in her career.

Jennie’s Enduring Connection with YG

Despite her new venture, Jennie expressed her enduring affection for YG Entertainment, acknowledging the invaluable lessons and experiences gained during her time there. She emphasized the continued positive relationship with her former agency, highlighting the mutual respect and learning.

The Seasons – Lee Hyori’s Red Carpet Awaits

The Seasons is a late-night KBS music program known for its seasonal format, with previous hosts including Jay Park, Jannabi’s Choi Jung-Hoon, and AKMU. The anticipation for the show has heightened with Lee Hyori taking on the role of the fourth host. Fans eagerly await the first episode featuring Jennie, set to air on January 5 at 11:20 PM KST.

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