K-Pop News 190224: LE SSERAFIM, BIBI, KISS OF LIFE & more

The K-pop industry is buzzing with excitement as artists gear up for comebacks, release new music videos, and embark on global tours. Here’s a look at some of the latest developments for February 19.

LE SSERAFIM Drops 3rd Mini Album EASY

LE SSERAFIM is back with their third mini album EASY, released today at 6pm. The album showcases the group’s musical evolution with five tracks, including the title track EASY. The song is a trap genre piece that highlights LE SSERAFIM’s determination and old-school hip-hop dance.

The comeback showcase, set for 8 PM at Korea University’s Hwajeong Gymnasium, will be streamed live on Weverse and HYBE LABELS’ YouTube channel, promising an unforgettable experience for fans.

LE SSERAFIM is scheduled to appear on major network variety shows, including Amazing Saturday, Omniscient Interfering View, and Running Man, as well as popular YouTube content.

Cha Eun-Woo Delivers Emotional Performance in WHERE AM I MV

Cha Eun-Woo has released the music video for WHERE AM I, from his debut solo mini album ENTITY. The video captures Cha Eun-Woo’s poignant performance against the backdrop of rainy streets and deep waters, showcasing his soft vocals and lyrical sound. Fans can look forward to more from Cha Eun-Woo as he continues his fan concert tour across Asia.

BIBI Teases Sugar Rush Featuring (G)I-DLE’s Soyeon & Choi Yena

BIBI is set to release Sugar Rush, featuring (G)I-DLE’s Soyeon and Choi Yena, continuing her rise in the music industry. Following the success of Bam Yang Gang, BIBI’s transformation into a leading all-rounder is evident, with the song dominating various music charts. Fans can expect another hit with Sugar Rush.

KISS OF LIFE Named Ambassadors for Maybelline New York

Rookie girl group KISS OF LIFE has been chosen as the new brand ambassador for the global cosmetic brand Maybelline New York. The group’s confidence, boldness, and freedom perfectly align with the brand’s image, promising to bring the brand’s appeal to a wider audience. KISS OF LIFE’s first brand photo shoot showcases their sophistication and individuality, setting the stage for their continued success.

As 2024 unfolds, these artists are making significant strides in their careers, promising exciting developments for fans worldwide. Stay tuned for more updates from the dynamic world of K-pop.

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