Boxes of new album by SEVENTEEN discarded, fans outraged

Fans of boy group SEVENTEEN are expressing outrage after a shocking discovery in Shibuya, Japan. Multiple social media posts shared photos of large quantities of unopened SEVENTEEN albums seemingly discarded on the streets.

While the exact reason behind this remains unclear, speculation centers on the practice of mass buying albums for photocard collecting.

SEVENTEEN’s latest album sold over 2mil copies

SEVENTEEN’s latest album, 17 Is Right Here, is a much-anticipated compilation of their biggest hits, as well as four new songs. The album was released on April 29, and recorded over 2 million copies in first-day sales. The albums seen in Japan appear to be the Dear version, which includes a CD, lyric book, hardcover binder, booklet and 4 random photocards.

Photocards, small collectible pictures included in many K-pop albums, have become a coveted item among fans. However, this trend has led to the undesirable practice of purchasing large quantities of albums solely for the photocards. The fans then go through the packaging to remove the photocards, and discard the albums themselves.

Images of SEVENTEEN’s discarded albums have gone viral on social media. –

The photos of discarded SEVENTEEN albums have sparked anger and disappointment among fans. Many expressed frustration with the wasteful practice, highlighting the environmental impact and disrespect for the music itself.

Fans voiced concerns that these discarded albums highlight the dark side of photocard collecting, which can overshadow the artistic value of the music.

Not the first time

This isn’t the first time discarded SEVENTEEN albums have caused a stir online. Last year, a similar incident took place in Korea after the release of the group’s FML album, which sold over 3 million copies.

Boxes of opened albums were left on the street for disposal, with photocards and other inserts removed. Images showing piles of discarded albums went viral online, with many Carats calling out the irresponsible behavior of their fellow fans.

Copies of Seventeen FML album discarded in Mar 2023
Discarded FML albums by SEVENTEEN from May 2023.

They urged them to show respect for the group’s hard work and to not litter indiscriminately. At the time, there were also calls for a boycott of mass buying and to prioritize enjoying the music.

These incidents raise important questions about the ethics of fan culture and the pressure to collect. Photocards are a fun way to connect with artists, but environmental impact and respect for artists’ work should not be ignored.

What to do moving forward

There are ongoing efforts to address the problem of mass buying. Some online vendors have implemented purchase limits to discourage excessive buying. Additionally, fan communities are promoting alternative ways to collect photocards, such as trading and buying second-hand.

SEVENTEEN has not yet released an official statement regarding the discarded albums. However, the incident reminds us of the need for a more sustainable and respectful approach to K-pop fan culture. Hopefully, fans and industry stakeholders alike can find solutions that benefit both artists and the environment.

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