NEWJEANS Minji’s Interview Goes Viral as HYBE Criticized Over ILLIT Promotion

On May 16, a post titled “NEWJEANS Minji’s Interview While Wearing Hanbok Is Going Viral” quickly gained traction online. The post featured a snippet of NEWJEANS’ latest interview, where Minji expressed her honour in being one of the first idols to perform at Gyeongbukgung Palace.

It is an honor to be able to perform at Gyeongbukgung’s Geungjeonjeon Hall, our nation’s important heritage site. I also think this performance will be a lasting memory for our members. I hope that our performance will bring interest to our nation’s heritage site. — Minji

This performance is part of a special episode of KBS’s Korea On-Stage — New Generation. Gyeongbukgung Palace, built in 1395, was the main royal palace during the Joseon Dynasty and is renowned for its historical significance.

HYBE Backlash: Netizens Criticize ILLIT’s Knowing Bros Appearance

HYBE is facing heavy criticism following the announcement that ILLIT will appear on JTBC’s Knowing Bros on May 25. The backlash stems from the promotional timing and the article’s headline referring to ILLIT as “HYBE’s Daughter.”

Netizens were quick to point out that this announcement coincides with NEWJEANS’ comeback week, despite NEWJEANS having limited promotional activities compared to ILLIT.

NEWJEANS’ Limited Promotions Compared to ILLIT

Fans have voiced their disappointment over the perceived promotional disparity between NEWJEANS and ILLIT. While NEWJEANS is set to release a highly anticipated album, their promotional appearances are limited to just two YouTube shows.

In contrast, ILLIT, despite not promoting any new content, secured a spot on a major TV show. This disparity has led to accusations that HYBE is prioritizing ILLIT over NEWJEANS, causing frustration among fans who feel NEWJEANS deserves more support for their comeback.

This situation highlights ongoing tensions between HYBE and ADOR and matters regarding promotional strategies, fairness and allegations of copying.

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