Allegations Surface Against HYBE’s Media Play Tactics

HYBE is under fire for allegedly manipulating media narratives against ADOR CEO Min Hee-Jin and influencing NEWJEANS’ parents. On May 28, Ilgan Sports published a report accusing HYBE’s PR department of coercing reporters to write negative stories about Min Hee-Jin.

The media outlet stated, “The goal of this media play is unclear. Are they trying to fire Min Hee-Jin or make her an outcast in society? HYBE’s nonsensical media play continued with article after article claiming Min Hee-Jin alleged RIIZE, TWS, ILLIT, and BTS were copied from her ideas.”

Pressure on Media Outlets

Ilgan Sports reported that a HYBE marketing officer met with media representatives to demand the exclusion of investor names from reports. “HYBE publicly revealed Min Hee-Jin had met with executives of major shareholders but then demanded the media remove all the names of the executives that were previously revealed,” the outlet stated.

Questionable Media Play Tactics

The report highlighted the timing of HYBE’s press releases. “The most irrational media play occurred 20 minutes before HYBE’s press conference announcing their audit. They released a statement claiming Min Hee-Jin was consulting a shaman to run ADOR,” Ilgan Sports noted.

Min Hee-Jin had denied these allegations in her answers to HYBE’s questions the day before. HYBE allegedly refused to release her responses and threatened legal action against any media outlet that did. Just before the press conference, HYBE released a statement claiming Min Hee Jin was the one threatening legal action.

Allegations of Media Pressure

Ilgan Sports further alleged that HYBE pressured news outlets to write negatively about Min Hee-Jin. “After the April 25 audit announcement, HYBE’s head PR representative asked why Ilgan Sports and another outlet were on Min Hee-Jin’s side. We never sided with Min Hee-Jin; we only reported on her press conference,” the outlet clarified.

Impact on NewJeans’ Parents

The media outlet also revealed HYBE’s confusing actions towards the parents of NEWJEANS members. “This shaman report is what made NEWJEANS’ parents lose faith in HYBE,” Ilgan Sports reported.

After revealing the shaman allegations to the parents, HYBE allegedly instructed them not to share the news with their children to avoid hurting them. However, the articles were released just one hour after the meeting, causing the parents to distrust HYBE. “The parents felt HYBE pretended to care about their daughters only to release the articles themselves,” the report stated.

According to one member’s parent, HYBE founder Bang Si-Hyuk was previously accused of ignoring NEWJEANS members when they greeted him.

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