BLACKPINK member Rosé is making waves with her latest fashion ambassadorship deal. Fashion and music icon Rosé stars in PUMA’s latest global campaigns, specifically focusing on the Rewrite the Classics program. This initiative aims to rejuvenate PUMA’s iconic styles for a new generation.
Expressing her enthusiasm, Rosé stated: “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.” She kicked off the partnership by showcasing the PUMA Palermo, styling the iconic low-top sneaker in her signature way. Over the course of the collaboration, Rosé will support additional classic franchises within PUMA’s Sportstyle category.
Praise for Rosé in PUMA collaboration
Maria Valdes, PUMA’s Chief Product Officer, highlighted Rosé’s significant impact on global music, fashion, and culture.
“Rosé’s remarkable influence is such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s ‘Rewrite the Classics’ program,” Valdes said.
The latest hit venture for Rosé
Rosé’s musical journey began at a young age, learning piano and guitar, which fostered her passion for singing and songwriting. Her debut solo album, R, released in 2021, featured the lead single On the Ground, which broke the record for the most-viewed music video in the first 24 hours by a solo K-pop artist.
Rosé has also won prestigious awards, including the Hanteo Music Award and the Mnet Asian Music Award, and she holds the distinction of being the first artist to top the Billboard Global 200 both as a soloist and as part of a group.
Rosé joins the list of previous PUMA Sportstyle ambassadors such as Rihanna, A$AP Rocky, Dua Lipa, and Skepta. This collaboration promises to be a significant step in both PUMA’s and Rosé’s ongoing journeys in the realms of fashion and music.
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