LE SSERAFIM has again found itself in the spotlight, this time for alleged media manipulation. A tvREPORT article claiming LE SSERAFIM’s improved vocals sparked outrage among netizens. The article especially mentioned how the group improved over their Coachella performance.
The article, which highlighted the group’s performance at the 2024 SBS Gayo Daejeon Summer, quickly gained traction and generated a flurry of comments on online communities.
While the piece praised LE SSERAFIM’s enhanced vocal abilities, many netizens were sceptical of the article’s claims. This led to HYBE being accused of engaging in media manipulation to improve the group’s public image.
Netizens Question Authenticity of Vocal Improvement
A paragraph from the article read:
Particularly, the reaction from netizens to Le Sserafim’s live performance has been enthusiastic. Netizens praised Le Sserafim’s latest live stage with comments such as, “Better than Coachella,” “Their live performance is good? Le Sserafim, fighting,” “They’re doing well? It’s nice to see them working hard,” — tvREPORT
Critics dismissed the article, arguing that online reactions to the group’s performance were overwhelmingly negative. While some acknowledged LE SSERAFIM’s improvement, most netizens accused the group and their agency of orchestrating a media play.
The incident has reignited the ongoing debate about the role of media in shaping public perception of K-pop artists and the importance of critical evaluation of such claims.
Watch their performance below:
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